Reading Financial Statements Shouldn't Feel Like Decoding Ancient Texts
We teach Australian business owners and finance professionals how to extract genuine insights from balance sheets and income statements. Real skills. No jargon overload.
Learn Our ApproachHow We Got Here
Started in a Launceston co-working space with one whiteboard and too much coffee
Founded serionvaleth
Clare Pemberton noticed something odd: plenty of business owners could run successful operations but froze when looking at their own financial statements. She started teaching small workshops on weekends.
First Online Programme
Moved from in-person workshops to structured online courses. Turns out people across Tasmania wanted this without driving to Launceston every Saturday morning.
Australia-Wide Reach
Enrolled students from Perth to Brisbane. Added specialist courses for different industries because retail financial statements look nothing like manufacturing ones.
New Curriculum Launch
Rolling out updated content for our September 2025 intake. More case studies from real Australian businesses, fewer theoretical examples from textbooks nobody reads.
What You'll Actually Learn
Our courses focus on practical analysis you can use Monday morning, not academic theory you'll forget by Tuesday
Balance Sheet Fundamentals
Learn what assets and liabilities actually mean for your business. We cover working capital, debt ratios, and why your accountant keeps mentioning current ratios during meetings.
Income Statement Deep Dive
Revenue recognition, gross margins, operating expenses. Sounds boring but it's how you spot problems before they become disasters. We use real Australian company examples throughout.
Cash Flow Analysis
The most misunderstood financial statement. We'll show you why profitable companies still run out of money and how to read cash flow patterns in your industry.
How We Teach This Stuff
Our approach to financial education differs from traditional accounting courses
Real Company Data
We use anonymized financial statements from actual Australian businesses. You'll work with retail, manufacturing, and service industry examples that look like what you see in your own business.
Pattern Recognition
Instead of memorizing formulas, we teach you to spot trends and anomalies. After a few weeks, you'll start seeing problems in financial statements the way a mechanic hears engine trouble.
Small Group Sessions
Maximum 15 students per cohort. You'll get actual feedback on your analysis, not automated quiz results. Our instructors have worked as CFOs, controllers, and business advisors.
Started Because Traditional Courses Missed the Point
Clare spent years explaining financial statements to business owners who'd glazed over during their accounting courses. The problem wasn't the students. The courses taught debits and credits when people needed to understand cash flow timing.
So we built something different. Our September 2025 programme runs for twelve weeks with weekly live sessions. You'll analyze actual financial statements, discuss what you're seeing with other business owners, and build skills you'll use immediately.
This isn't about becoming an accountant. It's about understanding what your accountant is telling you and asking better questions during board meetings.
See Our Teaching MethodReady to Actually Understand Your Financials?
Our next cohort starts in September 2025. Limited to 15 participants. Applications open in May.